“An online survey targeted at Silicon Valley Professionals revealed that an astonishing 50 percent are cycling enthusiasts and follow the local scene.”

“The whole idea behind the Yahoo! Cycling Team is the recruitment of high tech professionals in the Silicon Valley and to provide a platform for partners to achieve more involvement at the community level. If you do it right, everyone should win and grow their business,” Klein tells CyclingNews.

From: TechCrunch

Need I say more?